Italian Luxury Car Hire
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Italian Luxury Car Hire:
luxury car rental in Italy and Europe

About Us

Italian Luxury Car Hire is a group owned by Up Cars Srl that was born in 2011 and leader in the luxury car rental in Italy thanks to an important owned car fleet of first level.

At the beginnin its function was to manage rentals in Italy. Subsequently, in addition to the historic Vicenza headquarters, a point was opened at Bologna airport in 2016.

Finally thanks to the partnership with other suppliers but not only for this, our work today is not limited to the simple rental in Italy, but we operate throughout Europe 7/24.
Our goal is not only a luxury car rental but also we provide it always following your requirements at the best price.

Our professional operators will follow you in every step of the booking process, from the choice of the car to the confirm, from the delivery to the collection because everything has managed by us exlusively.
For this reason we study with our customers the different solutions with special attention and empathy to offer and guarantee the best.

360° luxury car rental

Your trusted concierge for a personalized driving experience.

We don't just hand over the keys; we take care of every detail of your luxury car rental to ensure a flawless and worry-free journey, from booking to return.
  • 24-hour customer support
    Your time is precious. That's why you'll have a dedicated consultant available, always available, ready to handle any request in real time.
  • Dream itineraries and locations
    A luxury car deserves the perfect setting. We recommend the most fascinating routes, the most exclusive views, and the best roads in Italy to maximize your driving experience.
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Team Luxury

Tailor-made luxury car rental

Every car in our fleet is owned by us, and every delivery is managed directly by our team.

Owned fleet

We have direct control over our vehicles. When you book a specific Ferrari or Lamborghini rental, we guarantee the exact delivery of that model.

Tailor-made logistics

Your luxury rental car reaches you wherever you are: hotels, villas, airports, FBO terminals, ports, or marinas. We manage deliveries and collections throughout Europe with the utmost punctuality and discretion.

Alejandro Malespin

We rented a F812SF from Gianluca in October ‘23, and I highly recommend the experience. The company was extremely professional, both during the reservation process months before, and during delivery in northern Italy to our location in a small town. They were there on time, and everything was exactly as advertised. Car return in Milan also went without a hitch. Thanks Gianluca, and we look forward to the next one.

João Cava

excellent experience, from beginning to end of the trip, exceptional and customizable service! I recommend 100%

Edouard

We had a blast with the black Ferrari Roma from Italian Luxury Car Hire Group during our honeymoon in Italy. Gianluca dropped it off in Florence, and we drove it around Tuscany (San Gimignano, Sienna, Val d'Orcia). Gianluca was great with facilitating the drop-off. The car looked wonderful, and he was polishing it when we arrived at the pick up point. We looked around the car together and he pointed out all existing damage. We left and had fun for 2 days. He was right on time for the return, we looked together and agreed the car had no damage, and we quickly got our deposit back.

PANOS LATSIS

I recently rented a Lamborghini Urus , from Gianluca and Italian Luxury Car Hire Group . The booking process was seamless, and Gianluca was professional and attentive. The vehicle was in excellent condition and performed exceptionally well. The thrill of driving the Urus was everything I hoped for. The team also ensured that the pick-up and drop-off process was smooth and efficient and of course in the place and time that I chose. Overall, a delightful experience that I would highly recommend to others. Thank you for everything!

Mike Jaksa

A+ quality and service from Gianluca at Italian Luxury Car Hire. I rented a Lamborghini Huracan Evo Spyder for several days while in Italy (Summer 2023). Seamless service, no issues and they were very flexible with great communication. Highly recommend.

Ruben Willems

Great company, very reliable, great cars. Gianaluca fixed is up with 2 wonderful cars! Great service!

Abbas Misri

Amazing service. Staff is professional and polite. Rented an M4 for 2 days. They brought the car to my hotel, and after 2 days picked it up from my hotel also - that was really convenient for someone who took a long international flight. The car itself was awesome. Great performance. Overall, great experience.

Kristians Davis

Perfectly managed service. On point, on time, no funny stuff. 5 stars

LOURDES SOLE

The treatment received by the Sales Manager, Gianluca Betti, has been excellent at all times and his attention was always immediate, exquisite and with all the facilities to be able to rent the car at the requested place. His way of working was very professional and above all I had full confidence throughout the entire process. A fully satisfactory experience

Maddie Almer

Gianluca helped us get the car of our dreams to drive the tuscan countryside on our honeymoon. Communication was fantastic. The drop off and pick up process was effortless. We had no issues, but it was comforting to know if we did, Gianluca was there to help. He answered all of my questions and was very accommodating for our long distance rental. Pricing was very realistic. When we return we plan to rent again simply for the fun of it. Highly recommend! Grazie Gianluca!

The perfect itinerary with your luxury car rental

Plan your trip with our team of experts. Receive personalized advice on distances, travel times, and the best car for your itinerary. We'll recommend the ideal model based on your driving style, number of passengers, and destination, for a customized driving experience, from the first mile to the last.

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